PRE-LAUNCH · FOUNDING MEMBERSHIP IS OPEN · 3 MONTHS OF THE TOP TIER, FREE · LIMITED SEATS //
For producers

Crew up, lock in,
shoot.

Agreements, pencil holds and a production board your team keeps up to date. Every term settled in writing before the shoot, without the awkward conversation.

// Your crew signs from any email. No account needed.

Become a founding member →

// Founding members get 3 months of the top tier, free.

Project D · Crew5/6 SIGNED
Priya SharmaDOPSIGNED
Arjun NairEDITORSIGNED
Sara KhanPRODUCTION DESIGNSIGNED
Dev PatelSOUNDSENT · AWAITING
Today's tasks1/3 DONE
Send DoP agreementIN PROGRESS
Confirm recce vanDUE TODAY
Lock recce locationsDONE

Sound familiar?

PRODUCERS
“He dropped off two days before the shoot.”//“I’ve worked with him for ten years. How do I ask him to sign?”//“Is the DoP even free on the 14th? Someone call him.”//“You called for the camera, so it’s full rate.”//“I never agreed to that rate.”//“Usage was only for digital, na?”//“I’ll confirm my dates next week, promise.”//“He dropped off two days before the shoot.”//“I’ve worked with him for ten years. How do I ask him to sign?”//“Is the DoP even free on the 14th? Someone call him.”//“You called for the camera, so it’s full rate.”//“I never agreed to that rate.”//“Usage was only for digital, na?”//“I’ll confirm my dates next week, promise.”//

Every one of these is survivable, if the deal was on paper first.

How it works

Fine-tuned for advertising production.

Not a generic hiring tool. This is how a job runs here, the same board you already run, with paper underneath it.

PITCHPITCH
PENCIL HOLDS PLACED
Pencil your key crew while the job is still a maybe. They accept the hold on their own calendar, so you know where you stand.
PRE-PRODUCTIONPRE-PROD
AGREEMENTS SIGNED
Accepted holds turn into agreements with the dates filled in. Key crew signed, tasks assigned, budget on track.
SHOOTSHOOT
TASKS TRACKED
Tracked tasks build up to a well-organised shoot, with room for only good surprises.
POSTPOST
TIMELINE LOCKED
The board keeps tracking tasks and crew through edit, sound and grade, on the same paper.
DELIVERYDELIVERY
SCORES EXCHANGED
Mark the production complete and rate your crew. The slot opens again for your next pitch.
// the board walks the schedule on its own. tap a stage to hold it. every stage runs on signed paper.
Signing

Verbal to written in three moves.

Handshakes still matter. They just stop being the only thing holding a deal together.

STEP 01

Enter the deal details.

Crew member, dates, fee, milestones, usage, credit. A few minutes per agreement, in plain language.

GW-2041 DRAFT READY
STEP 02

Sign and send.

Add your signature and send it as a link, straight from the deal. Any email works. Members auto-fill, non-members need no account.

thegoodwill.network/d/GW-2041 SENT →
STEP 03

They open and sign. Any device.

An email OTP unlocks the signature box; they draw or upload their signature. Binding under the Information Technology Act, 2000. The signed PDF lands in both inboxes, and they join your crew list.

OTP 4829 ✓ SIGNED · ON THE BOARD
01 · Find crew

Crew up with ease.

Search by role, city and your dates. A recommendation still counts; now it arrives with a record.

Work you can see
Profiles show work, credits, live availability and a Goodwill Score.
Filtered to your dates
Freelancers already booked on your dates drop out of the results.
Straight to the hold
Shortlist the ones you want, pencil their dates, send the agreement. No agents in the middle taking a cut.
DIRECTORY SEARCH
ROLE Editor CITY Bangalore AVAILABLE 10–15 Sep
PSPriya SharmaEDITOR · BANGALORE · AVAILABLE 10–15 SEP91SCORE
ANArjun NairEDITOR · BANGALORE · AVAILABLE 10–15 SEP88SCORE
VRVikram RaoEDITOR · BANGALORE · AVAILABLE 10–15 SEP84SCORE
3 available · priority listing first, then by Goodwill Score
02 · Pencil holds

Hold the dates while the job firms up.

Pencil a freelancer's dates from their profile while the job is still a maybe.

Held on their calendar
Once they accept, the hold sits on their calendar, so you know where you stand.
First and second pencil
If someone pencilled those dates first, yours goes in second and moves up automatically if theirs is released or declined.
From hold to hire
Holds expire, so nothing stays blocked forever. When the job confirms, hire from the accepted hold with the dates already filled in.
Booking RequestFIRST PENCIL HOLD
Freelancer
Priya Sharma · DoP
Select Production
Project D▾
August 2026
MTWTFSS
12345678910111213141516171819202122232425262728293031
Selected · Booked · 1st Hold · 2nd Hold
CancelSend First Pencil Request
// hire from an accepted hold: the dates carry into the agreement
03 · Crew agreements

Agreed before the shoot, not argued after it.

It has the hard conversation for you, so there are no surprises on the day. Fee, milestones, usage, credit and cancellation are set out in one neutral format before the shoot, and nothing rests on memory. One agreement per key crew member; vendors and rentals stay simple budget lines.

Built per deal
Every agreement is assembled for the engagement in front of you. Custom because it is modular: structured clauses, arranged for each crew member's deal.
Any email works
Enter any freelancer's email. Members auto-fill their details; non-members sign from an email link with OTP, no account needed.
Vetted and verified
Legally vetted clauses. OTP-verified identity. SHA-256 document hash. A timestamped signing certificate attached to the signed PDF, executed under the Information Technology Act, 2000.
Project D · Crew5/6 SIGNED
Priya SharmaDOPSIGNED
Arjun NairEDITORSIGNED
Sara KhanPRODUCTION DESIGNSIGNED
Dev PatelSOUNDSENT · AWAITING
04 · Tasks

Assign it once. Watch it move.

Every department's to-do list in one place, from the recce to the grade.

Assigned across departments
Create and assign tasks from the same board your crew list lives on.
Status and urgency at a glance
In progress, done, due dates. The state of the production without a phone round.
Linked to your crew
Assign to anyone on the production's crew. Crew on the platform are notified when a task lands.
Project D · Tasks2/5 DONE
✓Lock recce locationsSara Khan · Prod DesignDONE
Book sound recordistYouIN PROGRESS
Costume fittings, day 1 castMeera Joshi · StylingDUE FRI
05 · Board & budget

One screen, not another spreadsheet.

The numbers you used to rebuild in a spreadsheet, kept up to date by the paperwork itself.

From signatures, not spreadsheets
Every signed agreement adds its crew member to the production and their fee to the budget. Vendors and rentals go in as quick expense lines.
Costs that follow the paper
Crew costs start from the signed fee and move to the invoiced amount as invoices arrive, against the budget you set.
One view per production
Crew, dates, fees and spend in one place, for every active production you run.
Project D · SpendLIVE
Crew fees (from agreements)₹14.2L
Equipment & rentals₹4.8L
Locations & permits₹2.1L
Committed₹21.1L / ₹30L
06 · Your team

Delegate the work. Keep the signature.

Hand the day-to-day to your line producer or production manager, and check in once a day.

Their own logins
Each team member gets a seat of their own. They place holds, draft agreements, run tasks and track crew in the productions you choose.
Only you sign
A team member can prepare an agreement but never sign it. When it's ready, they ask, and you sign from your own login.
Access you control
Per person, decide what they can see and edit, including crew fees and the budget. Every action is logged under their name.
Project D · Team2 SEATS
R. MehtaLine producer · DoP agreement draftedASKED YOU TO SIGN
A. DesaiPost producer · Edit tasks updatedDONE
Crew feesBoth seatsVIEW ONLY
// check in once a day. your team has done the rest.
Also in the box

The rest of the kit.

Multi-production slots
Run several productions at once, each with its own board, crew list and budget.
PROJECT D · E · F LIVE
Priority holds
When a freelancer accepts your hold, it takes first pencil over standard holds on the same dates.
YOUR HOLD FIRST IN LINE
Google Calendar sync
Connect your Google Calendar in a few clicks. Accepted holds, confirmed bookings and signed agreements sync to it on their own.
HOLDS → CALENDAR SYNCED ✓
Secure vault
Every signed record kept to statutory retention, ready whenever you need to prove the deal.
GW-2041.PDF RETAINED ✓
Dispute reporting
Flag a broken deal from the engagement itself, with the signed record already attached. Every report is reviewed by our team.
GW-2041 · FLAGGED UNDER REVIEW
Legal Help Access
Share your case in a few taps and get connected to specialist lawyers who understand creative work. You engage and pay them directly.
CASE SHARED LAWYER CONNECTED
Illustration of a producer at a video-village cart, reviewing a call sheet from a director's chair

Founding membership is open right now.

Three months of the top tier, free. Limited seats.

Become a founding member →
Transparency

Neutral by design.

You hire directly and pay directly; the platform takes nothing from anyone's fee. Both sides sign the same words and see the same numbers on their deal, so it's never your word against theirs. Your board and your budget stay yours.

The Goodwill Score

Reputation has a number.

Goodwill Score
80
/ 100
Building Goodwill
// earned, never bought

Members rate each other after every completed engagement, and those ratings build a score from 0 to 100. One review per signed deal, only from people you've actually worked with. Everyone starts at 80. Slow to build, easy to lose, and it cannot be bought.

Crew sees your score with every booking request. Prove you pay on time and deal fair before anyone has to ask around.

Nobody is above the score.

Try it: drag to any score80/ 100 · Building Goodwill
85 · ring closes
The tiers
Risky Business0–69
Regaining Trust70–79
Building Goodwill80+
Trustworthy85+
Trusted Professional91+
Goodwill Elite96+
Goodwill Champion100
// drag the score or tap a tier. everyone starts at 80.
Pricing

A flat subscription. Never a commission.

You pay what you see. Prices include GST.

Take One
One production, fully covered.
₹2,499 / month
Active productions: 1
Agreement credits per production: 10
Add-on agreement ₹349 each
Freelancer directory
Report page
Legal Help Access: Included
Rolling Deep
For multiple active productions.
₹3,999 / month
Active productions: 2
Agreement credits per production: 12
Add-on agreement ₹299 each
Everything in Take One, plus:
Shortlists and favourites
Pencil holds, 48 h each
Crew list and tasks
Calendar
FREE FOR FOUNDING MEMBERS · 3 MONTHS
Like a Boss
Full suite, full oversight.
₹5,499 / month
Active productions: 3
Agreement credits per production: 15
Add-on agreement ₹249 each
Everything in Rolling Deep, plus:
Extra production slot ₹1,499 each, with 10 agreement credits
Pencil holds, 120 h each
Priority pencil holds
Production budget
Google Calendar sync
Team seats included: 1
Add-on team seat ₹999 a month
Up to 4 add-on team seats
Legal Help Access: Included, with a discount
Early access to new features

Founding membership is open. Three months of the top tier, free.

Become a founding member →
Questions

Fair questions, straight answers.

Because it has the hard conversation for you. Asking a DoP you have worked with for ten years to sign something can feel like an accusation. Sending the same kind of agreement you send everyone does not. Fee, dates, milestones, usage and credit are set out in one neutral format that both sides read before the shoot, so nothing rests on memory and it is never your word against theirs. Most trouble on a shoot is not bad faith: a date slips, or a charge nobody mentioned turns up on the day. Writing it down surfaces those at signing, while there is still time to talk. It also does something for your name. Your Goodwill Score shows freelancers that you pay on time and deal fair, and good crew say yes faster to producers whose record shows it.

The platform carries a talent directory of freelancers across 320+ roles. Every profile shows the person’s work and credits, their city, a live availability calendar, and their Goodwill Score built from past engagements. You search with filters: the role you need, the city, and your dates. Say you need an editor in Bangalore from the 10th to the 15th of September: the directory shows you editors who are not already booked on those dates, not a list of names to start calling. From any profile you can shortlist the person, place a pencil hold on their dates, or send a booking request directly. No agents in the middle taking a cut, and a recommendation now arrives with a record. Real work, live availability, earned reputation, direct contact.

What holds have always done in production, minus the chaos of tracking them across calls and chats. When a job is still a maybe, you pencil a freelancer’s dates from their profile, and once they accept, the hold sits on their calendar. If another production pencilled those dates first, yours goes in as second pencil. Holds carry an expiry, so nothing stays blocked forever, and if the first pencil is released or declined, yours moves up automatically. Dates already booked cannot be pencilled, and if an agreement would overlap anything the freelancer already has, you are warned before it goes out. When your job confirms, you hire straight from the accepted hold: the agreement opens with the freelancer and the dates filled in, you add the terms, and it goes out for signature. Your crew list updates itself as each agreement is signed.

A flat monthly subscription based on production capacity, starting at ₹2,499 a month. Higher plans run more productions simultaneously, carry more agreement credits per production, and add deeper tooling like priority holds, budgets and calendar sync, and on Like a Boss, extra production slots and team seats can be added in a busy month without changing plans. What you never pay is commission. The Goodwill Network does not sit between you and your crew’s money: you hire directly and pay directly, and the platform takes nothing from anyone’s fee. The subscription is the whole price, and the price you see is the price you pay; we absorb the GST on our own fees. For the plan-by-plan breakdown, and what running a production costs when done piecemeal without the platform, see the producer plan comparison.

First, what it is: the Goodwill Score is a reputation number from 0 to 100, built from the ratings freelancers and producers give each other after every completed engagement. One review per signed deal, only from people you have actually worked with. It cannot be bought. Yours travels with every booking request you send, and one tap opens your profile, with testimonials from crew who have worked with you. Your record of paying on time, briefing clearly and dealing fair speaks before anyone has to ask around about you, and good crew weigh a producer’s reliability exactly as hard as you weigh theirs. A strong score gets your requests accepted faster, by better people. Nobody is above the score, on either side. That is exactly why yours is worth something.

Yes. On Like a Boss, team members such as a line producer or production manager get their own login. You choose what each can do, production by production: place holds, draft agreements, manage tasks and crew, and whether they can see or edit fees and budgets. They can never sign, complete a production or rate anyone. When an agreement is ready, they ask you, and you sign from your own login. Everything they do is logged under their name, so you can check in once a day and see exactly where things stand.

See all FAQs →

Never shoot on a promise again.

Founding membership is open. Three months of the top tier, free.

Become a founding member

// A little goodwill goes a long way.